References
Chapter 1
1 Osborne, David and Gaebler, Ted. Reinventing Government: How the Entrepreneurial Spirit Is Transforming the Public Sector. Addison-Wesley, 1992, pp. 20-21, 45-48.
2 Ibid., p. xxi.
3 Ibid., p. x-xi.
Chapter 2
1 The United States Postal Service: An American History 1775-2002, Introductory Letter. Publication 100, September 2003, United States Postal Service, Washington D.C.
2 The United States Postal Service: An American History 1775-2002. Publication 100, September 2003, United States Postal Service, Washington D.C. p. 25.
3 2004-2008 USPS Five-Year Strategic Plan (September 2003) (accessed at USPS.com), www.usps.com.
4 Philip Kotler and Kevin L. Keller, Marketing Management, 12th ed. (Upper Saddle River, NJ: Prentice ...
Get Marketing Strategy from the Masters (Collection) now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.