Marketing, Rhetoric and Control

Book description

Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse.

Product information

  • Title: Marketing, Rhetoric and Control
  • Author(s): Christopher Miles
  • Release date: April 2018
  • Publisher(s): Routledge
  • ISBN: 9781317212577