Long description
In the illustration, a box labeled Brand is connected to four boxes on four sides via double-headed arrows. The box on the top is labeled Other brands, and four boxes connected to it are labeled Alliances, Ingredients, Company, and Extensions, the box on the right is labeled Places. Two boxes connected to it are labeled Country of origin and Channels, the box at the bottom is labeled Things, and three boxes connected to it are labeled Events, Causes, and Third-party endorsements. The box on the left is labeled People, and two boxes connected to it are labeled Employees and Endorsers.
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