Marketing in the Digital World

Index

A/B testing, 63

Analytical approach, 72–75

Application programming interface (API), 26

Artificial intelligence (AI), 8–9

algorithms, 34, 52

computer systems, 28

data collection processes, 29

intelligent machines, 28–29

machine-learning, 35, 52

and marketing, 30–31

multicloud-based software and tools, 52

multicloud interactive interfaces, 35

multicloud services, 29

sales forecasting, 34

tools, 34

Audio QR Code, 16

Augmented reality (AR)

beauty apps, 33

IKEA’s AR app, 33

mirrors, 33

mobile apps, 33

virtual clothes trial and change rooms, 33

and virtual reality (VR), 31–33

Bayesian sentence-based topic model, 76

Blockchain, 8

applications, 48

blockchain-enabled radio frequency identification, 42

business perspective, 44–45

database verification ...