CHAPTER 5

Digital and Social Media Solutions for Virtual World

Introduction

Today, we have entered into a new digital environment, in which sensory information has taken the form of bits and bytes. This digital panorama has grown into a high-tech socioeconomic interactive platform of expressions and impressions. This system of making new friends and exchanging ideas about firms, goods, and services through a networked and connected society furthers the novel narrative to enunciate the value propositions with varied extents of logged-in status and interactions Intra and inter platforms. However, the transpiring trepidation may perhaps be in relation to exploring the varying functions of members of the audience and a string of contemporary attributes ...

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