Digital Marketing and Artificial Intelligence
Introduction
This chapter discusses the significance of mobility services, multicloud services, and artificial intelligence to become a data-driven and AI-powered enterprise to compete, differentiate, and successfully reach consumers. The digital and virtual markets necessitate a much more consumer-oriented and easy approach of functioning. Firms are required to consider and assess potential consumers’ expectations related to online facilitation of services and personalized experiences and for this, firms will have to collaborate with other firms to utilize the most of the platform networks and the futuristic ecosystems. They are also required to partner with tech-savvy vendors and companies ...
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