Marketing Automation with Mailchimp

Preface

I’ve always quite enjoyed writing, and writing a book synthesizing years of my experience with the Mailchimp platform felt like such an interesting opportunity to try and put together something that told a cohesive story about developing your marketing strategy. After over a decade in the technology space, and a huge chunk of that with Mailchimp, writing this has felt like such a fascinating and new challenge. I’ve moved from customer-facing roles to infrastructure roles throughout my career, but what has always kept me grounded and coming back to thinking about the strategic use of technology is the people and organizations I’ve encountered along the way.

I am a first-generation, American-born child of Cuban immigrants. Growing up, ...