Adopt and Drop: Purpose
This tracking activity is meant to act as an early warning system to indicate a fall in consumer purchase of a product, especially when it has recently been launched.
Adopt and Drop: Structure and Description
George Silverman (2000) wrote about an adopt and drop curve when discussing contradictory results obtained from qualitative and quantitative data. In the context of the article, he discussed early adopters who do not necessarily continue using a product after trial.
It struck the author that this is an extremely useful concept that should be adapted by researchers to identify issues with new (and for that matter old) product performance in the market. Essentially, Silverman suggests ...
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