Force Field Analysis: Purpose
When a business is faced with making a decision that will result in operating changes, there are likely to be factors that support the change, and those that act against it. This analysis is completed systematically, and allows rational discussion to identify both positive and negative forces and to assess their impact on operational efficiencies and profitability.
Business people are also faced with the reality of changes within their environment, which influence the way in which their product is going to be consumed, or the attitudes that consumers will have about it. This in turn generates the need for the organization to anticipate or adapt to the trends that otherwise would ...
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