Consumer Decision Model for a Service Industry Environment
Consumer Decision Model (CDM) for a Service Industry Environment: Purpose
Consumer decisions are based on different factors in a service environment. This model is provided to remind the marketer that when they are exploring buying decisions in this arena, there is greater emphasis on personal interaction and experiences of service delivery. You cannot hold a service in your hand!
CDM for a Service Industry Environment: Structure and Description
Products are not tangible in such service industries as financial services, management consulting, and even provision of healthcare from your physician. Hence, consumers have a different frame of reference when evaluating the quality ...
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