Consumer Decision Making: Purpose
From personal experience we are familiar with the process that we follow when buying a product. We use this model to become conscious of the factors that influence our target market’s decisions made during the purchase cycle.
In turn, that will define the information that we need to collect to let us understand the process and then sway the choices of consumers when purchasing products in our market.
Consumer Decision Making: Structure and Description
Many decision-making models are based on the premise that consumers demonstrate rational behavior in their buying decisions. This is not necessarily the case. The type of product being bought; the personality of the consumer; ...
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