Arthur D Little (ADL) Matrix: Purpose
This useful tool assists organizations in developing appropriate strategies for their companies and their products. The ADL Matrix is applied when a company is reviewing its product portfolio or conducting a strategy planning exercise in which allocation of resources is being considered. In preparation for mergers and acquisitions, the matrix will identify a division’s products that should be retained or divested.
ADL Matrix Structure and Description
The philosophy is that competitive forces in the marketplace should be considered in conjunction with the industry’s life cycle phase, thereby modifying the strategic thrust of the business. The matrix cells emerge from a cross ...
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