Marketing Above the Noise

First published 2015 by Bibliomotion, Inc.

Published 2016 by Routledge711 Third Avenue, New York, NY 10017 USA2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

Routledge is an imprint of the Taylor & Francis Group, an informabusiness

Copyright © 2015 by Linda J. Popky

All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Library of Congress Cataloging-in-Publication Data

Popky, Linda J.   Marketing above the noise : achieve strategic advantage with marketing that matters / Linda ...