Book description
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage, an approach to help cut through the clutter, stand out, and effectively build business.
Table of contents
- Cover
- Half Title
- Title
- Copyright
- Dedication
- Contents
- Foreword
- Introduction
- PART 1The Marketing Landscape
-
PART IICompeting for Attention
- 5 It All Starts with the CustomerDynamic Market Leverage Factor 3: Customers
- 6 Reputation Is the New Black: Branding Above the NoiseDynamic Market Leverage Factor 4: Brand
- 7 Demand Generation: Getting the Message HeardDynamic Market Leverage Factor 5: CommunicationDynamic Market Leverage Factor 6: Operations
- PART IIIStriking the Right Chord
- PART IVAbove the Noise
- Acknowledgments
- Notes
- References
- Index
- About the Author
Product information
- Title: Marketing Above the Noise
- Author(s):
- Release date: November 2016
- Publisher(s): Routledge
- ISBN: 9781351861410
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