Market Your Way to Growth: 8 Ways to Win

NOTES

Introduction

1. “Negative Population Growth: Historical and Future Trends,” www.npg.org/popfacts.htm.

2. Thomas B. Edsall, “The Hollowing Out,” New York Times, July 8, 2012.

3. Rana Foroohar, “Slowdown Goes Global,” Time, June 18, 2012, p. 43.

4. Mark Penn and E. Kinney Zalesne, Microtrends: The Small Forces behind Tomorrow's Big Changes (New York: Twelve, 2007).

5. Greg Verdino, Micromarketing: Get Big Results by Thinking and Acting Small (New York: McGraw-Hill, 2010).

Chapter 1

1. Jack Neff, “P&G Plots Growth Path through Services,” AdvertisingAge, March 22, 2010.

2. See Tim Calkins, Defend Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (New York: Palgrave Macmillan, 2012).

3. Kotler Marketing Group, Marketing Through Difficult Times: Best Practices of Companies that Found Ways to Prosper During the Great Recession, 2011 (Washington, DC: Tony Kotler, 2011).

4. Philip Kotler, “Phasing Out Weak Products,” Harvard Business Review 43, no. 2 (March–April 1965): 107–118.

Chapter 2

1. Christine Birkner, “10 Minutes with John Goodman,” Marketing News, October 30, 2011, 28–32.

2. Mark J. Penn and E. Kinney Zalesne, Microtrends: The Small Forces Behind Tomorrow's Big Changes (New York: Twelve, Hachette Book Group, 2007).

3. Mitchells Offers the Perfect One to One Fit, FBNews.net/Smartbiz.com.

4. Stacy Straczynski, “Probing the Minds of Teenage Consumers,” AdWeek, September 23, 2009.

5. Hermann Simon, Hidden Champions: Lessons from 500 of the ...