Letter ‘f’ after page number indicates figures.
bottom-of-the-pyramid, 1, 4, 24, 61, 73, 91
brand performance, xiii
brand, xv, 5, 13, 21, 46, 59, 84, 113, 120
consumer perception on, 121–122
equity, 115
expression, 123, 129
health, 122
identity, 129
literacy, 107–108
loyalty, xv, 118–119, 129, 130, 144
meaning, 122
personality, 123
pricing, 120–121
vs. product involvement, 129
breakthrough innovation
factors affecting deliverables, 92
idea generation, 89–90
importance of, 89, 148
market entropy, 90, 148
market vs. technological innovation, 92–93
mentors and peer networks in, 91
and technology, 92
vs. marketing, 93
business cannibalization, 40
acquisitions, 18
attributes of, 23
causes of, 19–20, 142
effects of, 20
management of , 22–23 ...
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