Overview
Ergonomics is concerned with the study of people at work. Cognitive ergonomics focuses on developing knowledge contours and decision constructs in human mind. Consumer behavior is a complex system, and the conditions enhancing knowledge, perceptions, and decision-making abilities broadly constitute cognitive ergonomics. This chapter discusses compatibility between cognitive attributes that are epistemologically explained and the cognitive architecture that is used in socio-economic behavioral processes. The behavioral factors contributed by the intrinsic and extrinsic factors are discussed in this chapter in the context of developing cognitive ergonomics. Consumer perceptions constitute the foundation ...
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