Overview
Continuous shifts in consumer behavior and marketing strategies of companies cause fragmentation of large markets into niches and limit the scope of business growth. Growing market competition and chaos of identical and similar products often hinder the consumption behavior and corporate profitability in the long term. This chapter discusses the attributes of conventional markets, with a focus on complexities of niche markets and the changing retailing and shopping behavior of consumers. The effects of shifts in consumer behavior and consumption patterns from niche to the large markets have been discussed under the sub-section on simulated chaos. This chapter argues that shifts in the consumer behavior ...
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