End Notes
1: The idea for this case study is
based on Menzefricke (1995).
[return]
2: Always use natural logs for this
transformation.
[return]
3: Elasticities are usually written
in terms of derivatives. This is eschewed for this exposition.
[return]
4: “Worldwide
Tablet Market Continues to Decline; Vendor Landscape is Evolving”, IDC (29
Jul 2015). Available at http://www.idc.com/getdoc.jsp?containerId=prUS25811115
(Last accessed January 5, 2016).
[return]
Last updated: January 4, 2018
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