Market Data Analysis Using JMP

End Notes

1: This Case Study is modeled after an example in the R package “Conjoint analysis package” by Bak and Bartlomowicz. [return]

2: Rounding in the table causes the total to be greater than 10.0, which is the highest point on the preference rating scale. The actual total utility determined by the Profiler is 9.94647 which is the number that will be used below. [return]

3: The reason for this is discussed in Chapter 8. [return]

4: This is modeled after Koppelman and Bhat (2006). [return]

5: This section is modeled after and draws heavily from Koppelman and Bhat (2006). [return]

6: For more than one, each respondent would be randomly assigned to one of the surveys. The number of viewings per survey would be the sample size divided by ...