Mapping Out Marketing

ENTRY #1    How do you stay on trend amidst the always-evolving world of digital marketing?

Andrew T. Stephen

L’Oréal Professor of Marketing, Saïd Business School, University of Oxford

Over the last 15–20 years, the marketing landscape has undoubtedly changed. These changes began, of course, with the introduction of the internet, and then continued as the internet matured and evolved. The rise of connected mobile devices and social media, more recently, have rapidly advanced the field of marketing, particularly on the practice side. And it keeps changing, so much so that the past often is not worth following when new and interesting things ...