Mapping Out Marketing

Contributors

 

 

 

 

 

DESTINATION #1

Andrew T. Stephen—L’Oréal Professor of Marketing, Saïd Business School, University of Oxford

Joseph W. Alba—Distinguished Professor of Marketing, Warrington College of Business, University of Florida

Jerome D. Williams—Executive Vice Chancellor and Provost, Rutgers University-Newark

Greg Allenby—Helen C. Kurtz Chair in Marketing, Professor of Marketing, Professor of Statistics, Fisher College of Business, Ohio State University

Ronald Hill—Visiting Professor of Marketing and Dean’s Excellence Faculty Fellow, American University, Kogod School of Business

Fred M. Feinberg—Handleman Professor of Marketing and Professor of Statistics, Ross School of Business and Department of Statistics, University of Michigan