Book description
Managing Your Brand: Career Management and Personal PR for Librarians sets out guidelines for developing career pathways, including options for career change and the exploration of community service, as an avenue that can provide new opportunities.
The text allows librarians at all levels to maximize their talents, providing them with career planning strategies that will facilitate professional development and personal satisfaction.
Early chapters provide advice and strategies to readers, with later chapters addressing working relationships, librarianship, scholarship, and other forms of service.
- Addresses career concerns, but also takes family life into account
- Explains branding as a way of focusing a career around a few key ideas, while also allowing for growth and shifts in interests
- Folds in sources from the business and general academic world along with librarianship
- Sets out simple habits people can cultivate that are helpful in tenure and career development
Product information
- Title: Managing Your Brand
- Author(s):
- Release date: June 2015
- Publisher(s): Chandos Publishing
- ISBN: 9781780634500
You might also like
article
Communicate Like a Leader
Communication is a multifaceted skill that facilitates the flow of information and collaboration in the workplace. …
book
Strategic Brand Management and Development
This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, …
book
Positioning: The Battle for Your Mind
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning …
book
Customer Relationship Management: Getting It Right!
Build a winning CRM program—one step at a time. This book presents a complete, step-by-step blueprint …
