CHAPTER 6

Feedback and Evaluation

Benchmarking

How do you know how your staff members are performing? You have periodic evaluations, of course. This is normal, everyday business practice for thousands of companies, agencies, and other entities.

One must start somewhere with performance measurement and reporting, and narrowing the focus is a good place to start. The Governmental Accounting Standards Board, in a special report entitled “Reporting Performance Information: Suggested Criteria for Effective Communication,” said that “Good performance reporting should (f)ocus on the few, critical aspects of performance.”1 As discussed in the beginning of the book, what is the main thing? What does your organization do? If your company makes widgets, ...

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