Managing the Generation Mix: Second Edition From Urgency to Opportunity

Introduction to the Second Edition

WHEN MANAGING THE GENERATION MIX was first published in 2002, the topic of generational diversity had been our focus for nearly a decade and was working itself onto the radar screens of most business leaders. Organizations were just figuring out how to recruit Generation X into their ranks when a new group of employees, popularly known as Generation Y, came pounding on their doors. Suddenly, they had two cohorts of young talent clashing, not only with older employers but with each other, over every workplace issue imaginable, from scheduling, dress codes, and incentives to respect for authority, work ethic, and management styles. And few organizations knew what to do about it.

Since 2002, that conflict has ...