THINK ABOUT IT: The reason you hire people in the first place is to get the best work done every day. Work is all about “the work,” and “the work” is the solid common ground on which people of all ages walk. For today’s diverse workforce, that work needs to be meaningful, challenging, and varied; it needs to offer everyone opportunities for growth, learning, recognition, and reward. Remember, Schwarzkopfers claim that work motivates them when it’s satisfying; Boomers derive their identity from it and want to be respected for it; Xers find their security in amassing skills from it; Yers want to make a difference through it. And, every generation today is trying to balance it with their personal lives.
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