Chapter 8Profitability
Being Profitable in Graphic Design
Although many people get into graphic design for the joy of creating things, they remain in it because they become at least workably good at all the business aspects of design. They learn to handle projects with quality, ingenuity, and accuracy; develop interesting and fruitful collaborative relationships; and subsequently are compensated fairly for all of these activities. One thing that keeps designers in businesses that are thriving is to understand and monitor the profitability of their client relationships.
Profitability is the income generated from your work minus the expenses incurred to make that income. The difference in those two numbers is called profit, and the measurement ...
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