Managing the Design Process-Implementing Design

Chapter 3Planning

Design Planning 101

Planning is the intellectual, psychological, and tactical process of thinking about each task that needs to be accomplished to meet a goal. For most designers, broadly speaking, the goal or plan is completion of a great design on time and on budget that meets or exceeds the client’s expectations.

The creative brief and the designer–client agreement are useful and practical planning frameworks for design. Both include an initial look at the scope of work (SOW) and examine work process methodology. Both could suffice as planning for most designers.

This chapter will discuss design planning in more detail. We’ll see how a designer executes on the creative brief and meets the obligations outlined in the designer–client ...