CHAPTER 5
How Sustainability Is Changing Traditional Functions of Business
Sustainability has quantifiable impacts on the general public’s willingness to buy from, invest in, and work for a given company—all things that directly impact corporate success.
The Reputation Institute relies on data to make the case. Their 2018 Global CR RepTrak 100 global survey, which is based on more than 230,000 ratings, found:
Globally, corporate social responsibility (CSR) drives 40 percent of corporate reputation. Companies that excel in CSR receive massive levels of support, with over 90 percent of the general public willing to purchase their products or over 80 percent willing to give the company the benefit-of-the-doubt in a time of corporate crisis.1
The ...
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