Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

ESTABLISHING THE OPTIMAL JOB LEVELS AND PROGRESSION PLANS FOR PRODUCT MANAGERS

In many companies, product managers are categorized based on whatever fits present needs or seems convenient. These elements include salary band, perceived level of experience, or a title they may have held in another job. Sometimes the title is given away as part of the deal to sweeten the offer.

PROGRESSION PATHS

In the years I’ve spent interviewing leaders and employees, I’ve learned that very few companies use consistent methods to classify product managers and to progress them through their organizations. In surveys made prior to writing this book, I asked the question: “Does your company have a formal hierarchy or progression path for product managers?” In responses ...