Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

ORGANIZATIONAL DESIGN CONSIDERATIONS

After you have a Competency Model and you’ve carried out an analysis, what’s the next step?

It’s very likely you’ll need to make adjustments to elements of the organization’s design—in order to clarify roles and responsibilities. Role confusion in Product Management is often cited as one of the biggest obstacles to efficiency. While the next logical step would be to improve the knowledge, skills, and experience of your staff, there’s a caveat: Education and skills improvement programs carried out in the environment of a poorly designed Product Management organization generally yield unsatisfactory outcomes. Many organizational changes fail because of fundamental flaws in the design of the Product Management ...