Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

A BASELINE COMPETENCY MODEL

The universal first step to a achieving vibrant Product Management organization is to use a relevant Competency Model. This Competency Model is used to assess the knowledge, skills, and experiences of product managers.

Definitions

A competency is generally recognized as the combined knowledge, skills, and experiences of an employee, expressed through work behaviors that lead to desired outcomes.

A Competency Model is a collection of competencies that characterize a complete body of knowledge, according to a relevant reference point, in a given professional area, such as Product Management.

This Competency Model for Product Management serves four primary purposes:

1. It describes how product, product line, and product ...