Preface
Major sports events are a global phenomenon. There is an exponentially growing field of research associated with sports events. Researchers are trying to understand various aspects of sports event, such as planning, marketing, volunteers, economic impact, and legacy. Journals, academic books, and articles on this topic are proliferating. It is time to start synthesizing some of this research into one book.
Hitting the ground running, having very little training time, doing more with less, constantly dealing with change, and only having one shot to get it right is the reality of major sports event managers. Many major sports events (e.g. Olympic Games, FIFA World Cup, and Super Bowl) have books written by the event owners and/or managers. ...
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