Foreword
Information is power only when it is used wisely.
From a distance, big-event management can look effortless – close up it can be daunting. Under a microscope, its countless moving parts beg to be calibrated and massaged into perfect symmetry. Even for the most experienced it can be mystifying. Managing Major Sports Events: Theory and Practice breaks it all apart and stitches it back together in a form that even a naive rookie can embrace. The book lays out a strong blend of theoretical concepts and real-life experiences over the course of a major sports event’s lifecycle. If it’s likely to happen, has happened or could happen, then it’s in here. The planning and execution of sports events should always be about the athlete experience, ...
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