Chapter 11
There is no doubt investor relations as a profession will endure more changes in the future. The financial crisis that continues in the United States and around the world draws the attention of activists and legislators to the way financial markets operate. Some of the key changes that will have a significant impact on the profession in the nearest future are the advent of eXtensible Business Reporting Language (XBRL), the evolution of investor relations on the Internet, and the continued globalization of investment markets.
Imagine a press release where each word has an invisible tag. When a person receives this press release, every word is automatically placed in a proper cell—a row for nouns, a row ...
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