Chapter 9
Investor relations today experience many changes caused by the changes in the economy, regulations, and the role of corporation in society. But one of the main factors fueling these changes is a shift to intangibles. Steve Wallman, a former SEC Commissioner, claims, “When historians look back at the turn of the century, they will note one of the most profound economic shifts of the era: The rise of Intangible Economy.”1
The role of intangible assets and nonfinancial indicators for present-day corporations is constantly growing:
Wealth and growth in modern economies are driven primarily by intangible assets, defined as: claims to future benefits that do not have a physical or financial form. Patents, bioengineering ...
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