Managing Innovation: Integrating Technological, Market and Organizational Change, 5th Edition

PART IV

Select

In this section we move into the area of selection in the core process model. Chapter 7 looks at how the innovation decision process works – of all the possible options generated by effective search which ones will we back – and why? Making decisions of this kind is not simple because of the underlying uncertainty involved – so which approaches, tools and techniques can we bring to bear? Chapter 8 picks up another core theme – how to build an innovation plan. This demands an understanding of the dynamics of forecasting and diffusion of market and technological innovations, and the assessment of the risk and resources involved.