Book description
Managing Innovation is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students with the knowledge base to successfully manage innovation, technology, and new product development. The holistic approach addresses the interplay between the markets, technology, and the organization, while relating the unique skill set required to manage innovation and innovation processes.
The sixth edition of Managing Innovation continues to include the popular “Innovation in Action” sections in each chapter which are now newly titled Case Studies, and also features a number of new cases, updated and new research notes and references, and links to videos, audio interviews, activities, and case studies. The sixth edition also features new material on emerging innovation themes, including business model innovation, user innovation, crowd-sourcing, creativity, entrepreneurship, service innovation, public services, and more.
The rapid pace of the field's evolution has brought an increase in multi-disciplinary approaches and skills, while expanding the available tool kit and pushing the boundaries of possibility forward. This text provides expert navigation through the abundance of new data, new methods, new concepts, and approaches — but it is designed to encourage and support tailored experimentation, not replace it. Equipped with a strong foundation and a productive innovation management mindset, today’s students will be equipped to bring about the era’s next great advances.
Table of contents
- Cover
- About the Authors
- Preface to the Sixth Edition
- How to Use This Book: Key Features
-
CHAPTER 1: Innovation – What It Is and Why It Matters
- 1.1 The Importance of Innovation
- 1.2 Innovation Is not Just High Technology
- 1.3 It’s Not Just Products…
- 1.4 Innovation and Entrepreneurship
- 1.5 Strategic Advantage Through Innovation
- 1.6 Old Question, New Context
- 1.7 What Is Innovation?
- 1.8 A Process View of Innovation
- 1.9 Innovation Scopes and Types
- 1.10 Key Aspects of Innovation
- 1.11 Innovation Management
- Summary
- Further Reading
- Case Studies
- References
-
CHAPTER 2: Innovation as a Core Business Process
- 2.1 Different Circumstances, Similar Management
- 2.2 Services and Innovation
- 2.3 Variations on a Theme
- 2.4 A Contingency Model of the Innovation Process
- 2.5 Evolving Models of the Process
- 2.6 Can We Manage Innovation?
- 2.7 Learning to Manage Innovation
- 2.8 What Do We Know About Successful Innovation Management?
- 2.9 Beyond the Steady State
- Summary
- Further Reading
- Case Studies
- References
- CHAPTER 3: Building the Innovative Organization
-
CHAPTER 4: Developing an Innovation Strategy
- 4.1 “Rationalist” or “Incrementalist” Strategies for Innovation?
- 4.2 Innovation “Leadership” versus “Followership”
- 4.3 The Dynamic Capabilities of Firms
- 4.4 Appropriating the Benefits from Innovation
- 4.5 Exploiting Technological Trajectories
- 4.6 Developing Firm-specific Competencies
- 4.7 Globalization of Innovation
- 4.8 Enabling Strategy Making
- Summary
- Further Reading
- Case Studies
- References
-
CHAPTER 5: Sources of Innovation
- 5.1 Where Do Innovations Come From?
- 5.2 Knowledge Push
- 5.3 Need Pull
- 5.4 Making Processes Better
- 5.5 Crisis-driven Innovation
- 5.6 Whose Needs? The Challenge of Underserved Markets
- 5.7 Emerging Markets
- 5.8 Toward Mass Customization
- 5.9 Users as Innovators
- 5.10 Using the Crowd
- 5.11 Extreme Users
- 5.12 Prototyping
- 5.13 Watching Others – and Learning From Them
- 5.14 Recombinant Innovation
- 5.15 Design-led Innovation
- 5.16 Regulation
- 5.17 Futures and Forecasting
- 5.18 Accidents
- Summary
- Further Reading
- Case Studies
- References
- CHAPTER 6: Search Strategies for Innovation
- CHAPTER 7: Innovation Networks
-
CHAPTER 8: Decision Making Under Uncertainty
- 8.1 Meeting the Challenge of Uncertainty
- 8.2 The Funnel of Uncertainty
- 8.3 Decision Making for Incremental Innovation
- 8.4 Building the Business Case
- 8.5 Concept Testing and Engaging Stakeholders
- 8.6 Spreading the Risk
- 8.7 Decision Making at the Edge
- 8.8 Mapping the Selection Space
- Summary
- Further Reading
- Case Studies
- References
- CHAPTER 9: Making the Innovation Case
-
CHAPTER 10: Creating New Products and Services
- 10.1 Processes for New Product Development
- 10.2 Factors Influencing Product Success or Failure
- 10.3 Influence of Technology and Markets on Commercialization
- 10.4 Differentiating Products
- 10.5 Building Architectural Products
- 10.6 Commercializing Technological Products
- 10.7 Implementing Complex Products
- 10.8 Service Innovation
- Summary
- Further Reading
- Case Studies
- References
-
CHAPTER 11: Exploiting Open Innovation and Collaboration
- 11.1 Joint Ventures and Alliances
- 11.2 Forms of Collaboration
- 11.3 Patterns of Collaboration
- 11.4 Influence of Technology and Organization
- 11.5 Collaborating with Suppliers to Innovate
- 11.6 User-led Innovation
- 11.7 Extreme Users
- 11.8 Benefits and Limits of Open Innovation
- Summary
- Further Reading
- Case Studies
- References
- CHAPTER 12: Promoting Entrepreneurship and New Ventures
-
CHAPTER 13: Capturing the Business Value of Innovation
- 13.1 Creating Value through Innovation
- 13.2 Innovation and Firm Performance
- 13.3 Exploiting Knowledge and Intellectual Property
- 13.4 Sharing and Distributing Knowledge
- 13.5 Exploiting Intellectual Property
- 13.6 Business Models and Value Capture
- 13.7 Dynamics of Generative Interaction
- Summary
- Further Reading
- Case Studies
- References
- CHAPTER 14: Capturing Social Value
-
CHAPTER 15: Capturing Learning from Innovation
- 15.1 What We Have Learned About Managing Innovation
- 15.2 How to Build Dynamic Capability
- 15.3 How to Manage Innovation
- 15.4 The Importance of Failure
- 15.5 Tools to Help Capture Learning
- 15.6 Innovation Auditing
- 15.7 Measuring Innovation Performance
- 15.8 Measuring Innovation Management Capability
- 15.9 Reflections
- 15.10 Developing Innovation Capability
- 15.11 Final Thoughts
- Summary
- Further Reading
- Case Studies
- References
- Index
- End User License Agreement
Product information
- Title: Managing Innovation, 6th Edition
- Author(s):
- Release date: June 2018
- Publisher(s): Wiley
- ISBN: 9781119379454
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