Managing Enterprise Content: A Unified Content Strategy

Part II. Performing a substantive audit: Determining business requirements

In Part I, we discussed content as the lifeblood of your organization and explored the fundamental concepts of content reuse. Everyone in your organization uses content, often by accessing it on the company intranet. Depending on the type of business you’re in, you also provide content to your customers in the form of brochures, press releases, user guides, web sites, newsletters, and more. But before content makes its way to either your employees, your stakeholders, or your customers, many different hands touch it—they write it, they review it, they revise it, they approve it, they publish it, and they store it. Many different people working on information can result in ...