Managing Emotion in Design Innovation

 

 

 

Foreword

 

 

 

This book is concerned with emotions. It articulates and details an approach for understanding emotions appropriate to products, user needs, and motivations associated with them in their pursuit. The end objective is to facilitate the users in experiencing the emotions that they relate to their desired product. This can be done by embedding appropriate emotions into the design of products and services. Products with appropriately embedded emotions fit better with the user lifestyle and facilitate satisfaction. A proper design creates a resonance between the user and the product and thereby reduces the dissonance and distortions in the socio-cultural emotional landscape and ecology. This can also create emotional harmony ...