Managing Emotion in Design Innovation

 

 

 

List of Tables

 

 

 

 

Table 1.1   Automobile Domestic Sales and Production Trend for India

Table 1.2   Classification of Indian Motorbikes on the Five Biking Segments

Table 2.1   A Selective List of Fundamental or Basic Emotions

Table 2.2   Current Approaches for Designing Emotion-Laden Products

Table 3.1   Word-Count Study of Seven Motorbike Websites Using Inspyder Insite 2.0 Software

Table 3.2   List of 1,000 Most Frequently Used Adjectives on Motorbike-Related Websites

Table 3.3   List of 500 Motorbike-Describing Adjectives in India

Table 3.4   Categorization of Selected Sample of Bikes on Different Biking Segments

Table 3.5   Frequency and Percentage Analysis (Gender-Wise)

Table 3.6   Frequency and Percentage Analysis of Respondents ...