CHAPTER 6
Media Consumers: Measurement and Metrics
CONTENTS
Chapter Objectives
Audiences: Consumers and Customers, Viewers, Listeners, Readers, Users, Players, Friends, and Followers
Research and Content
A Day in the Life of Debbie Carter
Identifying Market Segments
Summary
What’s Ahead
Case Study 6.1 Audiences and Programming
References
Then head of Programming for nBc television Brandon tartikoff … was commenting on the take-over of cBs by lawrence tisch. tisch was a consummate businessman and was going to make cBs “mean and lean” (his actual words at a press conference). He owned and ran many very, very successful companies in tobacco, insurance, and hotels, none of which were remotely like tV or radio.… Brandon respectfully ...
Get Managing Electronic Media now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
