Managing Electronic Media

Introduction and Acknowledgments

For almost 15 years, I wrote for the Special Issues section of the Hollywood Reporter , writing about the effects of digital technologies on the media indus-tries. In the course of that reporting, I interviewed virtually all of the executives who were guiding the major media and entertainment companies through the choppy waters of a new media landscape. They were called upon to address the changes brought about by the introduction of digital content creation technologies - cameras, nonlinear editing, computer-generated imagery for animation and special effects, the Internet and peer-to-peer networks, and the proliferation of channels and media players, such as mobile, game consoles, DVRs, HDTV, Blu-ray, ...