Managing Brand Transgressions

Conclusion

Tying the Eight Principles Together

Circa, 2023.

Our beautiful planet’s history over the past three years reads as follows:

• COVID spun the world around and the resulting supply chain disruption aggravated matters.

• Digitalization has replaced more traditional ways of doing business in a hurry.

• Artificial intelligence (AI), ChatGPT, Metaverse, and other technological innovations are knocking on our doors to create a new, uncertain, and ever evolving status quo.

• Robots have become a visible part of our lives.

• Russia invaded Ukraine, reminding us of how a localized war can have disastrous global consequences.

• Energy crisis and rising cost of living are looming like a large shadow.

• Diversity, equity, inclusion, and belonging ...