Manager's Guide to Social Media

Chapter 6Managing Your Online Reputation

There are three areas of an online reputation that every organization should be concerned about: the entity’s reputation, the executives’ reputations, and the reputation of your products and services. As we discuss this subject in this chapter, be aware that we are referencing all three.

An online reputation evolves for all three with or without your help. As you can guess, the more you do to assist in the process, the better shot you have at creating a good reputation.

Before we approach what an online reputation is, let’s review what a standard reputation is considered. The dictionary defines it as:

1. The estimation in which a person or thing is held, especially by the community or the public generally; ...