Chapter 3Setting the Tone: Social Tech from a Leadership Perspective
You’ll see a recurring theme in regard to the importance of providing outstanding leadership when it comes to integrating social technologies into the organization. These tools have such huge promise, and at the same time, can be devastatingly distracting or dangerous when misused. There will be an adoption curve over the next ten years and until we get through that and standardize their use, social tools will require a lot of oversight and guidance. Let’s take a look at some of the philosophies that will help you lead your people to positive use of these tools.
It’s a truism that leading by example is the most powerful way to move people. People naturally follow what a leader ...
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