Overview
As the prologue illustrates, in our everyday lives, when confronted with problems, we must decide how much effort we will engage in to achieve our ends. Managers must decide how much time they will expend to describe to workers the seriousness of potential layoffs; marketing directors must decide how much TV time they should buy, how frequently to sell a product; salesmen must decide when they have made enough arguments to close the deal, adapting their persuasive attempts to the level of resistance they sense in their audience; airline pilots must decide how much information they need to impart to their co-pilots to deal with emergencies; and skilled mechanics need to ensure that they get the right ...
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