Chapter 1
1. Morgan (2015).
2. Drucker (1989).
3. Aristotle (1991).
4. Cialdini (2013, pp. 25–42).
5. Conger (2013, pp. 67–89).
6. Hamm (2013, pp. 145–63).
7. Aristotle (1991).
8. Drucker (1989).
9. McGregor (1960).
10. Hutchins (1996).
11. Pinker (1997).
12. Azar (2010, pp. 36–38).
13. Pillay (2011).
14. Ramsay et al. (2013, pp. 1136–47).
15. Pillay (2011).
16. Perelman and Olbrechts-Tyteca (1969).
17. Moreno and Mayer (2000).
18. Bethge, Rotermund, and Pawelzik (2003, pp. 303–19).
19. Bremner and Spence (2008, pp. 335–36).
20. Colavita (1974, pp. 409–12).
21. Howard and Templeton (1966).
22. Welch and Warren (1986).
23. Colavita (1974, pp. 409–12).
24. Spence, Parise, and Chen (2012, pp. 529–56).
25. Pillay (2011).
26. Remley (2015). ...
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