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Entrepreneurship and New Ventures
Wisdom Learning From Others
> ENTREPRENEURS ARE CHANGING OUR WORLD
Are you a FarmVille or CityVille or Empires & Allies player? If so, you're well into the world of Zynga—the online gaming brainchild of Marc Pincus.1
Self-described as having one part the DNA of an entrepreneur and second part the DNA of a competitive gamer, Pincus built Zynga to tap what he observed as the many opportunities of a new “app economy.” And it's been a success so far—players log in for over 2 billion minutes each day.
Pincus didn't just create Zynga; he created it with a fun culture heavy on creativity and light on corporate control. Chefs cook meals—why waste time going out for food? A masseuse is on staff—who needs stress? And, yes, you can bring your pet to work.
Visiting Zynga's offices and looking for Pincus? He's just another guy in jeans and a loose shirt. But don't let appearances fool you; he's all business. There's a lot at stake as the online gaming industry grows more competitive every day. Zynga has launched HTML5 games compatible across mobile devices and the Web, it's embedded in Facebook and also running its own Zynga Direct game portal.
Like FarmVille's crops, Zynga's business keeps growing. Pincus is doing his best to make sure it has all the care and nourishment it needs.
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