Chapter 14. Ofoto: Looking at the Leading Online Photo Processor
“Every picture tells a story.”
—Advertising slogan for Doan’s Backache Kidney Pills, circa 1910
Founded in July 1999 and subsequently acquired by Kodak in June 2001, Ofoto is the premier online photography service available today. As stated in its company mission, Ofoto’s goal is “to provide top-quality silver halide prints for digital and film camera users.”
As a photo-processing business, Ofoto and its competitors are a natural outgrowth of the trend toward digital photography. Because digital cameras capture photographic images as computer files rather than physical film negatives, Ofoto’s customers upload their images to the Ofoto Web site (see Figure 14.1), either through ...
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